Thursday sees the magnificent grounds of the Royal Hospital Chelsea transformed into a riot of exhilarating elegance. Join the press and media in a privileged first glimpse of the breathtaking cars on display. The assembled super and hypercars are presented and paraded and the lawn displays unveiled. We are also joined on Thursday by Porsche Club Great Britain who are celebrating their 65th Birthday.
Thursday is the opening day of Salon Privé London. See manufacturer debuts on display and a show field of desirable cars.
11:00 Salon Privé London opens
11:00 Street food Village and Lawn Bars open
11.45 Supercar Manufacturers Parade
12.30 Luncheon served in The Sloane (ticketed)
14:30 Concours de Vente Parade
15:30 Sweet Treats Afternoon Tea served in The Sloane (ticketed)
16:45 The Sloane closes
19:30 Lawn Bars & Dining closes
20:00 Salon Privé London closes
DRESS CODE: Smart
Thursday welcomes the press to an exclusive preview of Salon Privé London 2027, showcasing the world’s finest luxury automotive marques. Guests can stroll the historic Royal Chelsea Hospital grounds, enjoy chilled Pommery Champagne and experience up-close encounters with extraordinary automotive masterpieces.
The unique Concours de Vente fills the lawns on Thursday with rare and beautifully-styled classics, all for sale from highly respected dealers and restorers.
Every year, the show welcomes an exciting range of daily celebration displays. 2024 featured a record gathering of Aston Martin Valkyries, alongside vibrant lawn displays celebrating Porsche, SCC Supercars and McLaren. Thursday will showcase the first of the three days’ displays with Koenigsegg.
For guests unable to tear themselves away from the show-stopping cars, a curated selection of vibrant street food vendors serving fresh, inventive bites, ideal for informal dining while soaking in the event. A perfect opportunity for a relaxed, sociable pause with a glass of wine before returning to the excitement of the displays.
Against the elegant backdrop of the automotive spectacle, our carefully curated retail chalets showcase a selection of the world’s most exclusive lifestyle brands. Connoisseurs of the finer things in life will find much to peruse and appreciate in an unhurried and refined setting.
While there are many delightful bars and dining options on the lawns, Salon Privé offers spectacular fine dining and hospitality packages to truly elevate your experience at the event. Discover why Salon Privé is the perfect place to entertain or be entertained.
Friday 16th April is Salon Privé Ladies’ Day and the Royal Hospital grounds light up with its endlessly chic and colourful elegance.
Saturday 17th April is Supercar day and offers an unrivalled view of the world’s most acclaimed and exciting cars – the perfect day out for friends or families.
The Sloane Pavilion offers a sumptuous menu in refined surroundings, turning a special occasion into something truly unforgettable. Hospitality options are available on each event day.
