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Ladies’ Day

16TH APRIL 2027 | THE ROYAL HOSPITAL CHELSEA, LONDON SW3 4SR

A Friday of Fun and Finesse

Salon Privé Ladies’ Day Friday lights up the Royal Hospital grounds with its endlessly chic and colourful elegance. It’s always eagerly anticipated as a taste of the fashions that will influence the Season, and remains the event that sets the tone for the summer of sparkling socialising ahead.

Admire the expertly curated collection of supercars gracing the lawns, before taking a ringside seat for scintillating supercar displays. Lotus Drivers Club are joining the celebrations to showcase 50 Years of the Lotus Elise – a style icon of its own.

All this alongside the finest luxury goods and exquisite hospitality on offer. It’s the day to turn on the style and embrace the glamour of Salon Privé London!

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Friday Programme

Automotive Distinction on Display

Salon Privé London sets the stage for leading manufacturers to showcase their latest models. Join our famously discerning and appreciative audience for a privileged taste of select flagship offerings from premium names of the luxury car world.

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Spirit of Lotus with Lotus Drivers Club

We are delighted to welcome Lotus Drivers Club on Ladies’ Day. Their display will encapsulate the Spirit of Lotus highlighting the 50th Anniversary of the ever-stylish Lotus Esprit alongside Lotus Elise and other models on the day.

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Concours de Vente

Friday sees the second day of the Concours de Vente take place with an afternoon awards parade and prizegiving, including the overall best of show, the Prix d’honneur.

About the Concours de Vente

The Best Hat Competition

Another celebrated Salon Privé London tradition, in its own light-hearted way as fiercely competitive as the highly-coveted Concours accolades at Blenheim Palace! Stylish and imaginative millinery is the order of the day, the triumphant winner heading home with a spectacular prize and the admiration of a supportive community of Ladies’ Day fashionistas.

Everything for the Afficionado

Our peerless gathering of elite automotive thoroughbreds is in good company: the Luxury Shopping Village at Salon Privé London features a curated selection of premium lifestyle brands. Immerse yourself in the finest examples of boats, helicopters, luxury homeware, jewellery, fashion and art.

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Plan Your Day

Daily Programmes

The three days of Salon Privé London feature the same electric atmosphere with each day bringing its own distinct character.

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FAQs

Find answers to some of the frequently asked questions about your visit to Salon Privé London.

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Hospitality Packages

The Sloane Pavilion offers a sumptuous menu in refined surroundings, turning a special occasion into something truly unforgettable. Hospitality options are available on each event day.

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