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Style Friday by Boodles

17th-19th April 2025 | The Royal Hospital Chelsea, London SW3 4SR

A FRIDAY FESTIVAL OF FUN AND FINESSE

Salon Privé’s Style Friday by Boodles lights up the Royal Hospital grounds with its endlessly chic and colourful elegance. It’s always eagerly anticipated as a preview of the fashions that will influence the Season, and remains the event that sets the tone for the summer of sparkling socialising ahead.

Against this lavish backdrop, the focus remains on the cars. Admire the expertly curated collection of the Concours de Vente, before taking a ringside seat for scintillating displays celebrating both the iconic magnificence of McLaren and the potent allure of the Aston Martin Valkyrie.

All this alongside the finest luxury goods and exquisite hospitality on offer. It’s the day to turn on the style and embrace the glamour of Salon Privé London!

Buy Tickets From £75

Programme

11:00

Salon Privé London Opens

Programme

11:00 - 19:30

Dining Village

Programme

11:00 - 19:30

Guest Bars

Programme

11:15

Special Marques Cavalcade

Programme

11:45

Supercar Manufacturers Parade

Programme

12:30

Luncheon served in The Sloane

Programme

14:30

Concours de Vente Parade & Awards Presentation

Programme

16:00

Traditional English Afternoon Tea served in The Sloane

Programme

17:00

BOODLES BEST HAT AWARD

Programme

17:45

Special Marques Grand Départ

Programme

18:00

London Essence Cocktail Bar opens in The Sloane

Programme

20:00

Salon Privé London Closes

'V' for Valkyrie Celebration

Joining the stylish lineup on Style Friday a world record gathering of Aston Martin Valkyries will be attempted by the AMV Owners Club, an exclusive enclave for Aston Martin supercar connoisseurs. Look out for these hand-crafted models on parade and on display throughout the day.

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CELEBRATING THE ICONIC McLAREN

Friday sees us pay tribute to this illustrious marque with an unrivalled gathering of rare and acclaimed models. We’re inviting a limited number of select McLaren owners to join this remarkable display (please click below for application details). For participants and spectators alike, a memorable experience awaits.

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THE CONCOURS DE VENTE

The splendour continues with day two of the Concours. Salon Privé London is your exclusive open-air showroom, with 75 rare and exotic classics to admire and potentially purchase. From Bentleys to Ferraris, there’s a striking selection to appeal to the most discriminating tastes.

VIEW Classic Cars for Sale

AUTOMOTIVE DISTINCTION ON DISPLAY

Such has been the overwhelming enthusiasm surrounding Salon Privé London, it’s become the preeminent stage for the leading manufacturers to showcase their latest models.
Join our famously discerning and appreciative audience for a privileged taste of select flagship offerings from the pedigree names of the luxury car world.

VIEW EXHIBITING BRANDS

BOODLES BEST HAT COMPETITION

Another celebrated Salon Privé London tradition, in its own light-hearted way as fiercely competitive as the highly coveted Concours accolades.

Stylish and imaginative millinery is the order of the day, the triumphant winner heading home with a spectacular piece of Boodles jewellery and the admiration of a supportive community of Ladies’ Day fashionistas!

EVERYTHING FOR THE AFFICIONADO

Our peerless gathering of elite automotive thoroughbreds is in good company: the Luxury Shopping Village at Salon Privé London features a curated selection of premium lifestyle brands.

Immerse yourself in the finest boats, helicopters, luxury homeware, fashion and art, as well as distinguished British jeweller, Boodles.

VIEW luxury brands

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