Upgrade to Chrome Upgrade to Firefox Upgrade to Internet Explorer Upgrade to Safari

Ladies’ Day by Boodles

Royal Hospital Chelsea, London SW3 4SR | 20-22 April 2023

Your invitation to a day of high fashion

In France, in the 1920s and 30s, car shows were as much about couture fashion as they were about amazing motor cars—a magnificent mélange of elegance and style on parade. And that’s the thinking behind Salon Privé London—our Ladies’ Day by Boodles on the Friday has to be the perfect excuse to dress to the nines.

Come wearing period outfits to match cars from the 20s to the 80s, or dress to impress—the more flamboyant the better. And you can be sure it won’t just be the cars that turn heads.

Programme

11:00

Salon Privé London Opens

Programme

11:00 - 19:30

Dining Village

Programme

11:30

Pommery Champagne Reception (all bars)

Programme

11:45

Supercar Manufacturers Parade

Programme

12:30

Luncheon served in The Sloane

Programme

14:45

Concours de Vente Parade

Programme

16:00

Traditional English Afternoon Tea served in The Sloane

Programme

16:30

BOODLES BEST HAT AWARD

Programme

18:00

Louie Cocktail Bar opens in The Sloane

Programme

20:00

Salon Privé London Closes

FIRST GLIMPSE...

Such has been the overwhelming enthusiasm surrounding the new Salon Privé London, you won’t be surprised to hear that quite a few manufacturers have chosen this event as the luxury launchpad for their new models—so expect to see an exciting line-up of never-before-seen cars and motorcycles making their UK debut live at the event.

VIEW automotive brands

Chelsea fashion

The Luxury Shopping Village at Salon Privé London features an impressive array of vibrant fashion retailers, offering couture, shoes, bags, and cashmere… with skincare and perfumes on offer too.

VIEW luxury brands

DINING VILLAGE

Salon Privé will bring the very best of London’s street food straight to the beautiful lawns of Royal Hospital Chelsea this April. A line-up of some of the most exciting chefs with the tastiest food to sample, will be central to the 3-day automotive extravaganza. All this combined with Louis Pommery sparkline wine, Chateau de la Gordonne Rosé, or the excitement of the London Essence Cocktail bar, makes for a very special London day out.

YOUR TABLE AWAITS...

Entertaining and being entertained is very Salon Privé. And something we’ve been rather good at since our first luxury car event at the Hurlingham Club, back in 2006.

Now we’re bringing that legendary hospitality back to London. Choose from rise-and-shine breakfast meetings to after work networking dinners, cocktail receptions served in the splendour of the Great Hall, or an elegant, intimate dinner in one of the State Rooms. Each a unique opportunity for you and your guests to be royally entertained.

Proudly Sponsored by

Media Partners

Event Partners