Previously limited to only three outside events per year, we are humbled to announce our partnership with the Royal Hospital, the home of Salon Privé London. In 2022, as the first year in an initial 5-year term, the event will occupy the main South Lawn at the Grade I and II listed site, as the first event of the season.

Located in the borough of Kensington and Chelsea in the heart of West London, the Hospital is highly accessible by road, rail and tube from throughout the Capital and beyond.

Already established as a prestigious city venue through long-term associations with the likes of RHS Chelsea Flower Show and Masterpiece Art Fair, the Royal Hospital Chelsea was a natural choice for Salon Privé London, a suitable counterpart to our September venue, Blenheim Palace.



Salon Privé London is going to be very special indeed. An exclusive social event pitched at a discerning audience and a uniquely appealing luxury shopping environment. As well as inviting historic car buyers from around the UK and beyond, the marketing campaign will focus on attracting London’s elite, with a campaign targeting this highly attractive and lucrative market.

The daily programme will start late—opening at 11am. Remaining open into the evening with entertainment and bars, to attract a younger crowd. Saturday will extend the audience to family visitors and those from further afield.

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