Salon Privé Takes Over With One-Day Sloane Street Concours Spectacular
Knightsbridge & Chelsea’s famous Sloane Street is set to come alive with a celebration of automotive excellence and craftsmanship this April thanks to a collaboration with Salon Privé.
The UK’s leading automotive event is bringing a tantalising curated showcase of classics, hypercars and supercars to the famous shopping district for a one-day event, whetting the appetite of those planning to attend Salon Privé London at the Royal Hospital Chelsea from 16–18 April.
The Salon Privé Sloane Street Concours will take place just days before, on Saturday 11 April, when the iconic Sloane Street becomes the backdrop for an outdoor exhibition of carefully selected supercars and hypercars displayed alongside their significant classic counterparts.
Partnering with several luxury retailers and British OEMs, the cars on view will include models from Ferrari, McLaren, Rolls-Royce, Lotus, Jaguar and more. The curated collection will be displayed along Sloane Street, between Harriet Street and Cadogan Place, framed by world-class flagship boutiques including Hermès and Bottega Veneta, with the Jumeirah Carlton Tower providing an exquisite backdrop.
Themed around ‘Old vs New’, the Salon Privé Sloane Street Concours will see classic automotive icons displayed alongside their modern counterparts, offering a simple but striking way to explore how automotive design has evolved over time.
Highlights will include Nichols Cars presenting the impressive N1A from Steve Nichols, best known for designing arguably the most successful Grand Prix car of all time: the 1988 McLaren-Honda MP4/4. Automotive Artisans will show the R33, a modern homage to the 1968 Alfa Romeo Tipo 33 Stradale, while Halcyon Cars will present their remastered Rolls-Royce Corniche, reimagining a British luxury classic for the modern era.
Encor Design will present the Series 1 alongside the iconic Lotus Esprit S1, and hypercar fans will be able to soak up Joe Macari’s incredible display, which will include a Ferrari 250 GT California Spyder, McLaren F1 GTR and Maserati MC12 GT1.
Aston Martin, Ferrari and McLaren will also be represented within the wider display as part of Stratstone’s Club HLS presence, bringing together an exceptional mix of heritage and contemporary performance on one of London’s most prestigious streets.
A specially selected 1961 Jaguar E-Type 3.8 Flat Floor Roadster, presented by DD Classics, will take pride of place at the Jumeirah Carlton Tower’s main entrance to mark the property’s anniversary year.
“Several of the exclusively curated cars presented are typically only seen within private collections or Concours settings, which makes this one-day event a rare opportunity for the public to encounter some astonishing cars in a relaxed and unexpectedly intimate setting.
The 25 automobiles on display will be judged by a group of experts handpicked by Salon Privé. Our aim is to offer a unique and contemporary twist to Concours, making this automotive tradition accessible to many visitors for the first time.”
Andrew Bagley, Chairman and co-founder of Salon Privé
Free to attend and running from 11am–5pm on Saturday 11 April only, Salon Privé and Sloane Street are inviting Londoners to spend their Saturday exploring the Concours at their own pace while enjoying the wider experience of the iconic street — long recognised as one of London’s most elegant shopping and dining destinations and the luxury cornerstone of Chelsea.
The event will also celebrate the recent transformation of Sloane Street, which has undergone its most significant streetscape improvements in 250 years since it was first commissioned by the 1st Earl of Cadogan. Delivered in partnership with Kensington and Chelsea Council, the project has created a 1km-long ‘green boulevard’.
For more information, visit www.salonprivelondon.com.
