Salon Privé Partners with Malman to Launch Exclusive Branded Capsule Collection
Branded apparel will be available to purchase online or during the London event
- Racing heritage meets refined British craftsmanship as Salon Privé partners with Malman on a contemporary collection
- Limited edition pieces, priced from £35 – £495, will debut at Salon Privé London 2026, offering attendees a wearable memento
- Malman was founded by Venezuelan racing driver, Manuel Maldonado
Salon Privé is launching an exclusive capsule collection designed to capture the spirit, heritage and craftsmanship that define the internationally renowned automotive event. In partnership with Manuel Maldonado’s racing-inspired streetwear brand Malman, the collection merges Malman’s paddock-rooted design with Salon Privé’s distinctive luxury lifestyle and heritage. The result is a dual-branded capsule range of high-quality fashion pieces.
Available online and during Salon Privé London at The Royal Hospital Chelsea, 16-18 April 2026, the collection includes lamb suede jackets with silk lining, corduroy caps, heavyweight cotton T-shirts, knitwear and leather keyrings.
The collaboration has been conceived as wearable memorabilia, with each piece designed to feel both collectible and personal. The capsule reflects a shared focus on craftsmanship, detail and authenticity, appealing to collectors and enthusiasts who value subtle design and meaningful connection. A number of the premium garments and accessories can be personalised, making them ideal Father’s Day or birthday gifts.
A Natural Collaboration
“We have always seen Salon Privé as far more than an automotive event. It is about atmosphere, craftsmanship and the emotional connection people form with the cars, the setting and the experience as a whole. Salon Privé leaves guests with memories and unforgettable experiences, and our collaboration with Malman reflects that perfectly.
“The collection feels authentic to our audience, thoughtful in its design and aligned with the heritage that sits at the heart of Salon Privé. These are pieces that guests will genuinely want to wear and keep, subtle reminders of moments shared across the lawns long after the event itself has ended.”
Andrew Bagley, Chairman and Co-founder of Salon Privé
Beyond Salon Privé London itself, the luxury collection will be available online, allowing collectors and guests to purchase the limited-edition line with worldwide shipping.
“Malman was built from a genuine love of racing culture and the stories surrounding it. So, when we spoke with Salon Privé about a collaboration, there was an immediate shared understanding that this should not feel like event merchandise, but something far more considered. Every piece in the collection has been designed to reflect that idea of memory and connection.”
Manuel Maldonado, Founder of Malman
For more information and to shop the Salon Privé X Malman collection, Click Here.
