Hispano Suiza partners with Michelin to offer its customers the best services

Hispano Suiza partners with Michelin to offer its customers the best sensations behind the wheel of the Hispano Suiza Carmen and Carmen Boulogne, models with 1,019 and 1,114 CV respectively, which need the best travel companions to bring out their full potential. Both companies, with common values such as excellence and customization, will participate together in different events throughout the year and will collaborate to guarantee the highest performance.

Hispano Suiza designs, builds and develops the most powerful and luxurious “Hypercar” ever built in Spain for the whole world. Carmen, and its sporty version Carmen Boulogne, are synonymous with “Hyperlux”, a concept that was born from the hand of the historic Spanish company, which combines timeless design and dreamlike performance. They are even comparable to those of a Formula E, with 100% electric power thanks to the four motors that it equips inside and that allow Carmen to accelerate from 0 to 100 km/h in less than three seconds.

To ensure that Hispano Suiza’s exclusive clients around the world can get the most out of their vehicles, the brand has reached an important agreement with Michelin, which will allow Hispano Suiza access to the know-how of the French company, founded in 1889 by the brothers Édouard and André Michelin.

“Michelin will provide Hispano Suiza with the necessary tires to participate in the presentations and events in which it is present around the world. Likewise, it will advise the brand when selecting tires from its Premium range (Pilot Sport 4S, CUP 2 and CUP 2 R) for its models, based on the experience of its advanced technological center in Clermont Ferrand (France)” , explains Lorenzo Giovanelli, Director of Original Equipment Prestige at Michelin.

According to Hispano Suiza CEO Sergio Martínez Campos, “Hispano Suiza and Michelin have a lot in common. Both are family businesses that keep the legacy of their founders alive, more than a century after the start of their activity. Hispano Suiza and Michelin are lovers of high performance, technological excellence and also of competition, where both companies learn to offer our customers the best services. We could not have chosen a better partner to continue guaranteeing the best sensations to those who proudly drive a Hispano Suiza”. At the same time, Hispano Suiza will have access to Michelin’s Engineering & Services department, which will allow it to continue optimizing its performance with the French company’s product.

About Michelin
Michelin aims to sustainably improve the mobility of its customers. Leader in the tire sector, Michelin designs, manufactures and distributes the tires best suited to the needs and different uses of its customers, as well as services and solutions to improve transport efficiency. Likewise, Michelin offers its customers unique experiences in their travels and journeys. Michelin also develops high-tech materials for a variety of uses. Headquartered in Clermont-Ferrand (France), Michelin is present in 170 countries, employs more than 123,600 people and has 71 tire production centers, which, in 2020, manufactured 170 million tires (

About Hispano Suiza
Hispano Suiza is a historic Spanish car brand, owned by four generations of the Suqué Mateu family. Hispano Suiza Fábrica de Automóviles S.A. was founded in Barcelona in 1904 by Damián Mateu, with the help of technical director and engineer Marc Birkigt, also a partner in the company. Currently, with its main headquarters, technical center and factory in Barcelona, Hispano Suiza embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy. Hispano Suiza is part of Grupo Peralada, which represents the pinnacle of luxury in the fields of gastronomy and entertainment, through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas (https:/ /

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