Three Days of Supercar Celebrations at Salon Privé London 2024

21 March 2024 

  • Salon Privé London to celebrate supercars with three special themed days at Royal Hospital Chelsea
  • Porsche Day, McLaren Masters and Supercar Saturday will all have blockbuster entries
  • Third year of Salon Privé London to be held on 18-20 April 2024
  • Supercars, hypercars, boats, helicopters, bikes, luxury lifestyle and more
  • First-class hospitality in the finest Salon Privé tradition

Supercars will be out in force at Salon Privé London with three special themed celebrations for each day of the event, which returns on 18-20 April 2024 at the exclusive Royal Hospital Chelsea. The exclusive Porsche DayMcLaren Masters and Supercar Saturday will all have blockbuster entries.

Porsche Day on Thursday 18th April is the first of the three themed days and will celebrate 50 years of the Porsche 911 Turbo. In what is the first display of its kind in the UK, a full 50 Porsche 911 Turbos will be presented on the lawns of Royal Hospital Chelsea, including some very rare and limited-edition Turbo editions.

One of the stars of the show will be an ultra-rare Porsche 911 964 Turbo S Leichtbau (Lightweight). This was the first ever lightweight Turbo to be produced by Porsche and is one of only 11 in right-hand drive. From a private collection, the Salon Privé London display model is chassis number 86, and incredibly has covered only 260 recorded miles from new. In stunning Grand Prix White with Flamenco Red interior, purple wheel centres and gold brake calipers, it is one model not to be missed on Porsche Day.

McLaren Masters on Friday 19 April will see the famed British brand showcase iconic models from its glittering history, in a gathering that’s sure to be memorable. Showcasing the very best of McLaren, the Salon Privé London collection will include a McLaren Elva, the lightweight specialist firm’s lightest road car ever. Also part of the line-up will be the now-legendary McLaren 675LT, the bombastic McLaren 720S, and its latest hybrid supercar, the McLaren Artura.

Supercar Saturday on Saturday 20 April will see fun for all the family with Salon Privé London welcoming the exclusive SCC private members supercar club. The enthusiastic owners are planning to show a tantalising gathering of 50 incredible SCC supercars in a unique parade on the Royal Hospital Chelsea lawns.

Supercars already confirmed include a Porsche 918 Spyder, McLaren Artura, Ferrari F12 tdf, Porsche 718 Cayman GT4 RS and a Koenigsegg CCR. The partnership with SCC is fitting for Salon Privé London’s family-focused Saturday, as the club’s primary goal is to enable members to enjoy their cars through experiences such as this, fostering a community of like-minded individuals who share a passion for high-end vehicles. With more cars being confirmed all the time, guests are guaranteed to be wowed on Supercar Saturday.

This year, we have an unbelievable trio of special themed days to really bring Salon Privé London alive,” said director David Bagley. “We will be the first event in the world to celebrate 50 years of the famous Porsche 911 Turbo, and I’m delighted that an ultra-rare right-hand drive Lightweight will be one of the stars of the show. On Friday, it will be all things McLaren, including the fantastic Elva, while Saturday will see SCC members deliver our family-focused day a sensational supercar spectacle. Every one of our themed days for 2024 is certain to be special.”




About Royal Hospital Chelsea

The Royal Hospital Chelsea, London SW3 4SR, was established over 300 years ago during the reign of King Charles II, whose vision for a home for veteran soldiers was brought to life by Sir Christopher Wren. King Charles II’s understanding that the country owes a debt of gratitude to its old soldiers informs the spirit of the Royal Hospital today.

The residents of the Royal Hospital, known the world over as Chelsea Pensioners, are all retired soldiers of the British Army. To this day, the Royal Hospital provides care and comradeship to veterans in recognition of their loyal service to the nation.

Located in the borough of Kensington and Chelsea in the heart of West London, the Hospital is highly accessible by road, rail and tube from throughout the capital and beyond.

Already established as a prestigious city venue through long-term associations with the likes of RHS Chelsea Flower Show and Masterpiece Art Fair, the Royal Hospital Chelsea was a natural choice for Salon Privé London and a suitable counterpart to the August venue, Blenheim Palace.

Charity Partner:
Salon Privé London are proud to support the National Society for the Prevention of Cruelty to Children (NSPCC). By supporting NSPCC, we hope to make a lasting impact on the lives of children in raising much needed funds to support its life changing services. Donations from the event will go towards supporting the NSPCC’s mission to protect children from abuse and neglect, providing vital services and support to those who need it most across the UK and Channel Islands.

Marketing & PR Contact:
Salon Privé – Hannah Hill
T: 0808 100 2205
M: 07758594067

Media Accreditation:
Eventageous PR Ltd. Rebecca Leppard – PR Director
T: 01452 260 063
M: 07749852481

You can also follow on facebook: @salonpriveuk / instagram: @salonpriveuk / twitter: @salonpriveuk

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