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New MG Cyberster to lead 100 years of MG celebrations at Salon Privé London

17 April 2024

  • MG Cyberster to be showcased at Salon Privé London’s Royal Hospital Chelsea
  • Leads celebrations of 100 years of MG in 2024
  • Third year of Salon Privé London to be held on 18-20 April 2024
  • Supercars, hypercars, boats, helicopters, bikes, luxury lifestyle and more 
  • First-class hospitality in the finest Salon Privé tradition

The dramatic new MG Cyberster electric sports car will lead celebrations for 100 years of the famous MG brand at this week’s Salon Privé London Royal Hospital Chelsea spectacular, which runs from 18-20 April. It will be one of the first public opportunities to officially see the new car up close, ahead of its official market launch this summer.

The new MG Cyberster is the spiritual successor to the famous MGB Roadster of the 1960s. A two-door, two-seater convertible, its all-electric powertrain takes MG into its second century in head-turning style. The Chelsea showcase is particularly fitting as the MG Cyberster was designed just a few miles away, at the firm’s London design centre in Marylebone.

Overseen by chief designer Carl Gotham, the MG Cyberster draws from the company’s heritage with a flourish, with key features including a low nose and distinctive rear haunches, plus ultra-modern touches such as a Kammback tail and striking scissor doors.

The new MG Cyberster will be offered in two guises. Even the single motor version produces a fiery 340PS, for 0-62mph in just 5.2 seconds – performance the original MGB Roadster could only dream of. The range-topping dual motor all-wheel drive MG Cyberster will produce a ferocious 544PS, for 0-62mph in just 3.2 seconds.

The MG Cyberster in dual-motor all-wheel drive guise will easily become the fastest-accelerating, most powerful production car ever to have worn the iconic MG badge.

Even the choice of colours will be evocative. The vivid Dynamic Red launch colour will be joined by New English White – a contemporary interpretation of Old English White – plus Camden Grey and Cosmic Silver. There will also be a premium option, an intense Inca Yellow.

“Like the original MGB Roadster of the 60s, the MG Cyberster is a two-door, two-seater convertible with a design inspired by MG’s sporting history,” said Guy Pigounakis, MG Motor UK commercial director. “However, its fully electric drivetrain and high-tech interior marks a new era for the brand and is a figurehead for the next generation of electric motoring.

“Salon Privé is the perfect setting to introduce the MG Cyberster to a wider audience and allow guests to closer inspect our halo model. We’re looking forward to being part of this prestigious event and joining some of the world’s greatest marques on display.”

Other attractions at Salon Privé London include a tantalising selection of new cars from the world’s finest manufacturers, and a series of themed days that celebrate 50 years of the Porsche 911 Turbo, Magnificent McLarens, a world record parade of Aston Martin Valkyrie with AMV Owners Club and Supercar Saturday in partnership with SCC Private Members club.

The famous Salon Privé London Concours de Vente – where every classic car being judged is for sale – also returns for its third year, showcasing rare cars from some of the world’s finest dealers. This year’s celebrity judges include Yasmin Le Bon, Amanda Stretton, Edd China and James Elliott, who will decide the class winners and the Prix d’Honneur on Friday. On Saturday, the People’s Choice and Pensioner’s Choice will also be decided, and there will be a special public celebration for the Prix d’Honneur winner.

Naturally, the traditional Salon Privé lifestyle and luxury will be evident throughout the Royal Hospital Chelsea event, with the best in high-end jewellery, boats, helicopters, food and drink plus plenty more to fascinate its elite guests.

 

SALON PRIVÉ LONDON 2024 DAILY CELEBRATIONS

  • Thursday 18 April: Porsche 911 Turbo 50th anniversary
  • Friday 19 April: Aston Martin Valkyrie world record parade with AMV Owners Club
  • Friday 19 April: Magnificent McLarens
  • Saturday 20 April: Supercar Saturday with SCC Private Members club

 

ASTON MARTIN VALKYRIE WORLD RECORD PRESS CALL

Friday 19 April 2024: 11.00am – 12noon

The world’s largest gathering of Valkyries to parade at Salon Privé, Royal Hospital Chelsea on Friday 19 April.

Media accreditation required, please contact: rebecca@eventspr.co.uk

 

ENDS

 

NOTES TO EDITORS

About Royal Hospital Chelsea

The Royal Hospital Chelsea, London SW3 4SR, was established over 300 years ago during the reign of King Charles II, whose vision for a home for veteran soldiers was brought to life by Sir Christopher Wren. King Charles II’s understanding that the country owes a debt of gratitude to its old soldiers informs the spirit of the Royal Hospital today.

The residents of the Royal Hospital, known the world over as Chelsea Pensioners, are all retired soldiers of the British Army. To this day, the Royal Hospital provides care and comradeship to veterans in recognition of their loyal service to the nation.

Located in the borough of Kensington and Chelsea in the heart of West London, the Hospital is highly accessible by road, rail and tube from throughout the capital and beyond.

Already established as a prestigious city venue through long-term associations with the likes of RHS Chelsea Flower Show and Masterpiece Art Fair, the Royal Hospital Chelsea was a natural choice for Salon Privé London and a suitable counterpart to the August venue, Blenheim Palace.

Charity Partner:
Salon Privé London are proud to support the National Society for the Prevention of Cruelty to Children (NSPCC). By supporting NSPCC, we hope to make a lasting impact on the lives of children in raising much needed funds to support its life changing services. Donations from the event will go towards supporting the NSPCC’s mission to protect children from abuse and neglect, providing vital services and support to those who need it most across the UK and Channel Islands.

Marketing & PR Contact:
Salon Privé – Hannah Hill
T: 0808 100 2205
M: 07758594067
E: HannahH@salonpriveconcours.com

Media Accreditation:
Eventageous PR Ltd. Rebecca Leppard – PR Director
T: 01452 260 063
M: 07749852481
E: Rebecca@eventspr.co.uk
W: www.eventageouspr.co.uk

You can also follow on Facebook: @salonpriveuk / Instagram: @salonpriveuk / Twitter: @salonpriveuk

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