Morgan triumphant at Salon Privé London with Super 3 UK show debut
- UK show debut of Morgan Super 3 at inaugural Salon Privé London
- New icon centrepiece in display of Morgan’s entire range at new luxury car event
- Tickets for Salon Privé London on sale now: salonprivelondon.com
The all-new Morgan Super 3 will make its UK show debut at Salon Privé London, from 21-23 April 2022 at Royal Hospital Chelsea, as the Morgan Motor Company showcases its entire range at the exclusive new luxury car event.
Recently revealed to the press, the Super 3 continues the 113-year legacy of three-wheeled Morgan vehicles yet introduces a new product family with a design language inspired by the Jet Age.
Offering a unique combination of feel and connection to the driving experience, the Super 3 has been designed from the ground up to offer new levels of character, thrill and adventure. Built in Malvern, Worcestershire, like every Morgan since 1909, the Super 3 draws on the skilled men and women that handcraft vehicles in the renowned red brick buildings on Pickersleigh Road.
“As one of the UK’s longest established marques, it’s a privilege to receive the new Morgan Super 3 at Salon Privé London for its UK show debut,” said Director David Bagley. “Rarely does a car evoke such delight from both owners and onlookers, and it’s testament to the passion that drives Morgan that the famous 3 wheeler returns fit for the modern age.”
Despite retaining the aesthetic integrity of the previous 3 Wheeler, the new Super 3 has been brought up to date with modern design and engineering and is the first Morgan with a monocoque structure. Powered by a 1.5-litre Ford three-cylinder engine, it significantly exceeds the power and performance figures of previous three-wheeled models.
Providing a fitting antidote to mass-produced automotive manufacturing, the Super 3 reflects the Morgan Motor Company’s mission to deliver an exceptional mix of traditional craftsmanship and appropriate modern technology. Each Morgan is hand crafted using three core elements: ash, aluminium and leather.
Designed with a limitless combination of options, the Super 3 allow owners to tailor their own experience – from adventure touring accessories to race-inspired liveries.
Joining the new Super 3 at Salon Privé London will be the Plus Six and the Plus Four. With all three models introduced within the last four years, Morgan boasts an outstanding range underpinning by modern technology.
Based on the CX-Generation bonded-aluminium platform, the Plus Six is powered by a 335 bhp 3.0-litre turbocharged inline six-cylinder from BMW, coupled to an eight-speed automatic gearbox. Using the same platform as the Plus Six, the Plus Four uses a 255 bhp 2.0-litre turbocharged four-cylinder engine, again from BMW, and comes with a choice of an eight-speed automatic or six-speed manual gearbox.
“We’re delighted to be able to show the Super 3 at Salon Privé London,” said Toby Blythe, Head of Marketing at the Morgan Motor Company. “The car is meticulously engineered, having undergone our most rigorous durability programme to date, and really is designed and built to capture the spirit of driving adventure – encouraging owners to feel present in the craft of motoring.”
As befitting Salon Privé’s status as one of the world’s most prestigious automotive events, a number of cars will be making their UK debut at Royal Hospital Chelsea, and the very latest models from the likes of Alpine, Aston Martin, Ferrari, Jaguar Land Rover SVO, Lamborghini, Pininfarina, Porsche and Rolls-Royce will be on display alongside Morgan Motor Company. They will be joined by Hispano Suiza and Genesis, plus British specialists Charge Cars, Envisage, Everrati, Jensen Automotive and Overfinch, to provide a line-up that covers everything from reimagined classics to next-generation hypercars and EVs.
Salon Privé London promises to be London’s most exclusive automotive party, with plenty to see and do in addition to the motoring attractions. The shopping village will host a variety of luxury brands including renowned British jeweller Boodles, Jess Collet Milliner and British perfume house, Penhaligon’s, founded in the late 1860s. Everything from Patek Philippe watches to Riva sports boats and Harley-Davidsons to Bell helicopters will be on display, alongside first-class hospitality for which Salon Privé has long been renowned. Louis Pommery will flow and London Essence cocktail bars will offer exciting cocktails from NoMad, Louie and the Donovan Bar mixologists.
To complement this, Salon Privé has partnered with renowned and innovative hospitality group JKS Restaurants to provide guests with a unique dining offering. This will include dishes from the Michelin-starred Gymkhana, Indian BBQ classics by Brigadiers, and cult Taiwanese specialists BAO. In addition, there will be plates from Fitzrovia’s The George and Chelsea’s The Cadogan Arms, providing pub fare that celebrates the best of British produce, making Salon Privé London a real foodie’s delight.
There’s also the option to enjoy a sumptuous three-course seated luncheon in The Sloane – the event’s exclusive VIP Hospitality Pavilion – while DJs will keep guests entertained into the evening. On the Thursday and Friday, Salon Privé London will be open until 9pm, allowing everyone to soak up the party atmosphere as dusk falls.
Salon Privé London is donating 20% of all Entry Ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine
About Royal Hospital Chelsea
The Royal Hospital Chelsea was established over 300 years ago during the reign of King Charles II, whose vision for a home for veteran soldiers was brought to life by Sir Christopher Wren. King Charles II’s understanding that the country owes a debt of gratitude to its old soldiers informs the spirit of the Royal Hospital today.
The residents of the Royal Hospital, known the world over as Chelsea Pensioners, are all retired soldiers of the British Army. To this day, the Royal Hospital provides care and comradeship to veterans in recognition of their loyal service to the nation.
Located in the borough of Kensington and Chelsea in the heart of West London, the Hospital is highly accessible by road, rail and tube from throughout the capital and beyond.
Already established as a prestigious city venue through long-term associations with the likes of RHS Chelsea Flower Show and Masterpiece Art Fair, the Royal Hospital Chelsea was a natural choice for Salon Privé London and a suitable counterpart to the September venue, Blenheim Palace.
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