Ladies set to shine at Salon Privé London

  • Salon Privé Ladies’ Day presented by Boodles – get the party season started in style this spring!
  • Revel in London’s luxury experience at the iconic Royal Hospital Chelsea
  • A stunning ‘Be Boodles’ gold diamond pendant to be won in Best Hat Competition

Salon Privé is set to make its debut at Royal Hospital Chelsea from 21-23 April 2022, revered as one of the UK’s architectural glories and home to the RHS Chelsea Flower Show.

Salon Privé London promises to be one of the UK’s most exclusive luxury motor shows. It’s not just about the horsepower either – you can expect the most glamorous celebration in the automotive calendar. For three days only, visitors will get the chance to be part of the world of luxury cars – historic and modern – and to enjoy the exciting lifestyle that goes with this discerning set.

The most glamourous day of this high-profile event will be Friday 22 April – Salon Privé Ladies’ Day presented byBoodles. A perfect opportunity for fashionistas to show off those vibrant spring outfits and extravagant hats – to upstage the exquisite cars taking part in the prestigious Concours de Vente.

The Best Hat Competition will be judged by Marissa Bourke from Harper’s Bazaar and Royal milliner Jess Collett, whose clients include Princess Eugenie, Pippa Middleton, The Duchess of York, Thandie Newton, Georgia Toffilo and Helena Bonham Carter to name but a few. Ten finalists will be chosen throughout the day to attend the grand finale and prize-giving.

As a long-term partner of Salon Privé, Boodles will be awarding a spectacular prize to the winner of the Best Hat Competition, so this is a chance to really steal the spotlight with a head-turning headpiece. As leading British jeweller since 1798, Boodles is renowned for its heritage and exceptional jewellery designs, all of which are created by its in-house skilled craftsmen in the heart of London. The coveted prize will be a ‘Be Boodles’ mini rose gold diamond pendant worth £2,300, featuring round-brilliant cut diamonds set in 18ct rose gold. Be sure to head to the Boodles Pavilion to browse the magnificent collection.

Salon Privé is renowned for its Pommery Champagne and a shopping experience to match the automotive spectacle, and the luxury brands on display cover everything from jewellery, high-end fashion to helicopters and speedboats! The Salon Privé TIME emporium will also welcome some of the world’s most revered watchmaking brands, which will be displaying their latest designs.

Event Director Andrew Bagley said: ‘Salon Privé London is much more than just a car show: we’re planning an experience in the truest sense of the word. You’ll come for the cars, and stay for the bars, gourmet hospitality, luxury shopping, entertainment and vibe – all in the true Salon Privé style that people have come to expect. Guests can enjoy fine dining alongside beautiful classic cars and supercars, while soaking up stunning artworks and the very best that luxury brands have to offer. Entertaining and being entertained is very Salon Privé – and something that’s been at the heart of everything we do, ever since our first luxury car event at the Hurlingham Club back in 2006.’

Various VIP hospitality packages are available, from exclusive dining in ‘The Sloane’, where you can sip bottomless chilled glasses of Louis Pommery and indulge in a sumptuous three-course seated luncheon, as well as afternoon tea, to gourmet buffet luncheons and full complimentary bar.

The celebration will of course retain the luxury cars that you’d expect from Salon Privé, which is globally renowned for showcasing the world’s most respected automotive brands, such as Aston Martin, Bugatti, Ferrari, Lamborghini, Porsche and Rolls-Royce. This really is the place to see and be seen!

Tickets for Salon Privé London are on sale now. For further information, please visit the website:



About Royal Hospital Chelsea

The Royal Hospital Chelsea was established over 300 years ago during the reign of King Charles II, whose vision for a home for veteran soldiers was brought to life by Sir Christopher Wren. King Charles II’s understanding that the country owes a debt of gratitude to its old soldiers informs the spirit of the Royal Hospital today.

The residents of the Royal Hospital, known the world over as Chelsea Pensioners, are all retired soldiers of the British Army. To this day, the Royal Hospital provides care and comradeship to veterans in recognition of their loyal service to the nation.

Located in the borough of Kensington and Chelsea in the heart of West London, the Hospital is highly accessible by road, rail and tube from throughout the capital and beyond.

Already established as a prestigious city venue through long-term associations with the likes of RHS Chelsea Flower Show and Masterpiece Art Fair, the Royal Hospital Chelsea was a natural choice for Salon Privé London and a suitable counterpart to the September venue, Blenheim Palace.

Media Contact

Rebecca Leppard, Eventageous PR Ltd

Tel: 01452 260063/07749 852481, Email:

Media accreditation is open until 8 April 2022, please click here to apply


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