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Daily Celebration Displays

16th - 18th April 2026 | The Royal Hospital Chelsea, London SW3 4SR

Salon Privé London showcases a unique display every day of the event celebrating the best in automotive engineering and design. From iconic sports cars to luxurious grand tourers, there will be a wide variety of vehicles on display, each representing the best of its class. Admire the intricate details, innovative technology, and breathtaking performance of these extraordinary machines.

New for 2026, the daily programme will also feature the exclusive Salon Privé Grid Walk, held each morning ahead of the Manufacturers’ Parade. This rare, close-up experience will showcase extraordinary single-marque gatherings across three spectacular days: Koenigsegg’s on Thursday 16 April, Aston Martin Valhalla’s on Friday 17 April, and Maserati on Saturday 18 April, featuring the MC20 and the legendary MC12. Witness the largest gatherings of these remarkable cars, offering an unrivalled opportunity to experience their design, engineering, and presence up close before they take centre stage in the parade.

Below you can see the marques we will celebrate in 2026 and apply to enter the displays.

Thursday 16 April

Koenigsegg

Koenigsegg is an automotive icon, and we’re thrilled to showcase this halo brand on Opening Day. Owners can now apply to display their car alongside other Koenigseggs in this spectacular setting.

Display your Car

Friday 17 April

Valhalla

After setting a world record in 2024 with Valkyrie, we’re back and bigger than ever! Join us for the largest-ever gathering of Valhallas on the lawns during Salon Privé London Ladies’ Day, perfectly complementing the stunning outfits and hats on display. If you’re a proud Valhalla owner, don’t miss this stylish, unforgettable moment.

Display your Car

Saturday 18 April

Maserati MC

Both the Maserati MC12 and MC20 are true show-stoppers and two iconic Italian legends. Owners of both the MC12 & MC20 series will have the rare opportunity to showcase their cars on the prestigious Chelsea lawns on Saturday 18th April. Don’t miss this unforgettable automotive spectacle!

Display your Car

Saturday 18 April

Spectacular Supercars

Salon Privé welcomes SCC Private Members Club to the lawns of Royal Hospital Chelsea on Saturday to assemble a colourful and unmissable line-up of limited-production supercars to delight your senses once again.

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Club Displays

On each day of the event an invited car club will feature a curated display to celebrate an anniversary of the marque.

Thursday 16 April

Porsche Passion

Porsche Club GB are bringing together a display to celebrate the club’s 65th birthday. The club was originally established to enjoy and celebrate the 356 and now has over 22,000 members.

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Friday 17 April

Spirit of Lotus

Lotus Drivers Club feature a display to celebrate the 50th Anniversary of both the club and the Lotus Esprit. See this stylish marque on Ladies’ Day at the Royal Hospital Chelsea.

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Saturday 18 April

Italian Glamour

Maserati Club UK are bringing Italian Glamour to the lawns on Saturday with a display to celebrate Maserati Through the Ages.

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Previous Displays

Previous displays have celebrated anniversary marques and models and brought together eye-catching presentations of rare and beautiful cars.

World-record Valkyrie gathering

2024’s Salon Privé London played host to a world-record gathering of Aston Martin Valkyrie with 14 of the iconic supercars in attendance. This year will feature another headline draw for supercar connoisseurs.

Porsche 911 Turbo

A universally admired classic took centre stage to mark its half century in 2024 – the Porsche 911 Turbo – 50 examples graced the lawns, parading in front of an admiring audience.

Celebrating an icon

McLaren owners put on a colourful display for the stylish Ladies’ Day Friday in 2024. This year we will celebrate with a new gathering of exceptional supercar models. For participants and spectators alike, a memorable experience awaits.

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