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Progetto 33 was created with the aim of highlighting the contribution of certain automobiles that have influenced the choices and way of life of 20th-century society up to the present day, and to disseminate them to as wide an audience as possible. There is no attempt to rewrite history here, but rather to shed light on the events that affected certain models, to contextualize what has not yet been clearly identified, to restore to history what has been lost over time and may represent the heritage of a brand or an era. The aspects that best bring these examples to light are invariably rarity, if not uniqueness, style content, technical progress in passenger transport and safety, or race participation, all of which have always been great catalysts of public interest and emotion and opinion on every continent and culture.

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