Penhaligon’s story starts with its founder, William Penhaligon. A humble Cornish barber who rose to the Royal Court, and trimmed the Shah of Persia’s beard. The year is 1870.

William’s first perfume was Hammam Bouquet, inspired by the Turkish Baths where he was a resident barber, cutting the hair of Mayfair’s bright young things. The fragrance was exciting. The bright young things went wild.

Luckily, William had more scents in store. A parade of fabulous fragrances followed, and the barber- businessman to new heights in British Society. But William’s most remarkable creation was something else: a company that would build on his name.

Today, a century and a half later, Penhaligon’s is perhaps the world’s most celebrated fragrance house. They hold two Royal Warrants and continue to entertain the world’s nostrils with a dose of Britishness, and dazzling scents.

They think William would be rather pleased with the results.

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