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15-17 April 2027

The Ultimate Luxury Car Event at Royal Hospital Chelsea
15-17 April 2027

From 15–17 April 2026, the heart of Chelsea will once again be transformed into the most spectacular motoring occasion. Salon Privé London at the historic Royal Hospital Chelsea promises a three-day celebration of automotive style and sophisticated living.

Picture immaculate lawns, stately architecture, and a luxury automotive brand showcase, alongside an extraordinary line-up of the world’s finest cars. Expect global premieres, captivating daily displays, car club celebrations, luxury brands, chilled Pommery Champagne, and Salon Privé’s signature hospitality throughout this unforgettable springtime event.

More than a car show, this is the capital’s ultimate automotive garden party, where luxury lifestyle meets motoring excellence in the most elegant of settings.

Ticket Options

Whether you want to visit Salon Privé London with the flexibility of an entry ticket, or prefer an all-inclusive hospitality package, there is a ticket to make the most of your day.

Discover the Event Days

Across three remarkable days, Salon Privé London brings together spectacular cars, luxury shopping and signature Salon Privé hospitality in a wonderfully welcoming setting. Each day offers its own unique energy, from exclusive previews to headline displays on the lawns. Explore the character of each day and find your perfect way to enjoy this exceptional spring occasion.

Explore the Event Days

Daily Displays

Enjoy remarkable daily displays that give each day of Salon Privé London its own distinctive flair. 2024’s celebrations included Porsche 911 Turbo and the world-record gathering of Aston Martin Valkyrie. This year we welcome back SCC with an exhilarating supercar showcase on family-friendly Saturday, and every day offers a headline moment that ensures something truly extraordinary awaits.

Celebration Displays

Celebration Club Displays

Each day of Salon Privé London welcomes a different feature display from our car club partners. Porsche Club GB and Lotus Drivers Club are both celebrating their anniversaries with exciting collections from each and Maserati Club UK are bringing us Italian Glamour with a collection spanning 100 years of the Trident.

Supercars, Hypercars & the Latest in Automotive Innovation

Discover the very finest in motoring as leading manufacturers unveil an exceptional line-up of supercars, hypercars and cutting-edge automotive innovation. From adrenaline-charged performance machines to the latest breakthroughs in design and technology, this is your opportunity to explore the next generation of automotive excellence up close.

A World of Exquisite Luxury

Salon Privé London is more than a feast for the eyes, it’s a celebration of taste, style and indulgence. Discover an inspiring selection of boutique luxury brands, premium shopping and unique lifestyle experiences, all curated to elevate your day on the lawns. Friday’s Ladies’ Day adds an extra touch of glamour, inviting guests to embrace their most elegant outfits, statement headwear and sophisticated spring style.

Specialist Brands & Restomods

Meet specialist marques and master restorers, each presenting their latest collections with exceptional craftsmanship and passion. From impeccably preserved icons to beautifully reimagined restomods redefining the sector, this curated showcase offers a rare opportunity to explore the finest expressions of automotive heritage and innovation. It’s a celebration of artistry, engineering and vision, all delivered in unmistakable Salon Privé style.

The Ultimate in Stylish Hospitality

The cars may be the stars of the show, but the Salon Privé experience is enhanced by cuisine and entertainment that’s second to none. The elegant Sloane Pavilion is the place to socialise in style, enjoying a relaxing lunch with Pommery champagne, or afternoon tea, whilst soaking up all the colour and verve of the accompanying spectacle.

OUR HOSPITALITY OPTIONS

Salon Privé × Malman: The Official Capsule Collection

Salon Privé unveils its first official merchandise collection in collaboration with Malman. The limited-edition capsule combines Malman’s paddock-inspired design with the refined heritage synonymous with Salon Privé. Debuting at Salon Privé London, the collection will be available during the event and online now.

VIEW THE COLLECTION

B Corp™ Certification

Salon Privé has officially joined the movement of Certified B Corporations™, becoming the first automotive event in the world to achieve this prestigious recognition. This milestone underscores our unwavering commitment to using business as a force for good, championing sustainability, ethical practices and positive impact across every aspect of our events.

Read More

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