Experience the Ultimate Luxury Car Event

Automotive prestige. Discerning indulgence. Chic glamour. Impeccable hospitality. Welcome to the world of Salon Privé.

For three spectacular days in April, an unrivalled celebration of automotive excellence illuminates this distinguished setting in the heart of London.

Immerse yourself in the exhilarating world of luxury automobiles – both classic and modern – against a sumptuously elegant backdrop.

With its exclusive ‘Concours de Vente’ –  an expertly curated selection of 75 rare and historic cars, all of which are for sale – and peerless programme of elite marque celebrations, alongside premium shopping and fine dining, this remains the preeminent event of its kind.

Salon Privé London once again brings its vibrant festival of conviviality to the magnificent lawns of the Royal Hospital Chelsea, proudly waving the starter’s flag on the English summer Season.

We invite connoisseurs of the finest in motoring, cuisine, wine and fashion to join us from 18th to 20th April 2024. Book your place today!

Illustrious Marques take Centre Stage

Stunning headline acts inspire the unique personality of each day of Salon Privé London.

We open with a dazzling 50th birthday tribute to the Porsche 911 Turbo. On Ladies’ Day by Boodles, a world-record gathering of Aston Martin’s hybrid hypercar, the Valkyrie, alongside the mighty magnificence of McLaren. Finally, a breathtaking display of supercars raises the tempo on family-friendly Saturday.


The Latest Superstars Shine

The nobility of the luxury car world once again grace the Royal Hospital’s majestic lawns, the natural stage to showcase their leading models. Our guests join the cream of the motoring media to enjoy a privileged front-row seat for this most prestigious and thrilling display.



At the heart of, and exclusive to, Salon Privé London, remains the ‘Concours de Vente’ – our unique take on the traditional Concours d’Elégance – where each eminently collectable car can be acquired on the day.

From highly prized Aston Martins and Jaguars to coveted Ferraris and Lamborghinis, it’s a superlative roll call of the most acclaimed and alluring marques.


A World of Exquisite Luxury

The remarkable calibre of our motoring line-up is matched only by the captivating style and exclusivity of our stunning supporting cast.

Salon Privé London has once again assembled a discerningly curated ensemble of the very finest brands, purveying every aspect of the luxury lifestyle, to complement the main event.


The Ultimate in Stylish Hospitality

The cars may be the stars of the show, but the Salon Privé experience is enhanced by cuisine and entertainment that’s second to none.

The elegant Sloane Pavilion is the place to socialise in style, enjoying a relaxing lunch with Pommery champagne, or afternoon tea, whilst soaking up all the colour and verve of the accompanying spectacle.


Salon Privé Sophistication

As the sun goes down on a glorious day of four-wheeled finesse, the laughter, conversation and tunes flow freely.

London Essence cocktail artists present their latest creations, whilst the capital’s finest DJs fill the dancefloor, ensuring the excitement continues into the evening.

Discover more

Latest News from Salon Privé

Sign Up to Our Latest News

Be the first to hear all the latest Salon Privé news and updates.

Proudly Sponsored by
Media Partners
Event Partners
Charity Partners